Lancaster ID
France.

CLIENT:
Lancaster
PROGRAM: Lancaster retail identity
AREA: design for all scale shops, corner and mall.
STATUS: built 2013 and on going
DESIGN DIRECTOR: O r a I t o
ARCHITECT: Olivier Bacin


The proposal explores the iconic design of Lancaster flagship at 422 rue Saint Honoré 75008 Paris designed in 2011 by the famous french designer O r a I t o.
The idea is to regenerate a new strong design that remind the original ADN of the flagship.
The challenge was to create something beautiful but completely modular and more affordable compare to the first very luxurious flagship.
The design recycle the idea of a bright black and white landscape keeping the horizontal lines as a background and naturally carrying and highlighting the colorful bags.
One corner has actually been built in the heart of the Galleries Lafayette, Boulevard Haussmann in Paris and more shops should be built all over France.



©Lancaster ©O r a I t o ©Labo 2014, Olivier BACIN